Part Two: Business Management

1. Marketing "Getting People In"
   1. Demographics - Market studies and hierarchy of decision making
   2. Advertising
      1. Positioning- battle for demand
      2. Art direction- breaking through the clutter
      3. Media selection
      • Cost effective
      • Medium appropriate
      4. Media objectives
      • Frequency (consistency)
      • Exposure (number of viewers)
      • Placement (number of outlets)
      5. Media buys
      6. Measured response.
   3. Promotions: Events, booths, in-stores, gifts, key chains, towels, etc.
   4. Public Relations
   1. Media
   2. Prints
   3. Radio TV
   4. Community outreach
   • Influence peddlers
   • Speaking/ teaching opportunities
   • Consortiums and associations
   5. Direct Sales
      1. Direct mail
      2. Marketing to client base
      • Ongoing
      • Special events
      • Workshops- speakers, etc.
   6. Customer Support: Service to client base- newcomer guidance (i.e. What makes them come back?)
   7. Marketing tools (see list)
   8. Internet

2. Fundraising
   1. Borrowing money
   2. Asking for gifts
   3. Membership drives
   4. Fundraising events
   5. Grants
   6. On being a legal charity
   7. Where the surplus goes

3. Finances & Accounting
   1. Income sources
   2. Bookkeeping (Quickbooks)
   1. Receipts
   2. Accounts Payable
   3. Payroll
   3. Banking
   4. Inventory
   5. Budget analysis

4. Retail- How it works
   1. Online store- shipping and receiving
   2. In house store
   3. Credit card orders

5. Program Director's Training
   1. Goals
   2. Cost
   3. Implementation
   4. Revenue source
   5. Requirements
   6. Permanent hires
   7. Teacher training
   8. Accreditation Board

6. Computer training
1. Word
2. Outlook
3. Quickbooks
4. Win 98
5. Netscape
6. Frontpage
7. Printers & scanners
8. Basic photo shop
9. Network security
10. Online back-up (atrieva)
7. Design
1. Basic principles
2. Impact & importance
3. Safe bet: Less is more
8. Benefits (explanations and implementation)
1. Medical, dental
2. 401k (related)
3. Golden handcuffs
4. Vacations
5. Paid Leave (sabbaticals)
6. Additional training/education
9. Telephone System
1. Centernet
2. AIS
10. Parking Services
1. Who
2. How much
3. How
11. Maintenance Tasklist (Rote)
1. Towels
2. Mats
3. Bathroom
4. Patio
5. Office
6. Files
7. Storage
8. Etc.
12. Volunteers
1. Tasks
2. Training
3. Coordination
4. Solicitation
13. Support Services (legal, CPA, maintenance, etc)
1. Who are they?
2. What do they do?
3. How do you reach them?
4. How much do they cost?)

14. Liability issues
1. Which insurance does what?
2. Liability release forms
3. What's our legal and moral responsibility
4. Permits, licensing, prohibitions (what we can not say we do)
15. Other Institute programs and how they affect Yoga Mandir
1. Corporate Outreach Group (C.O.G.)
1. Big corporate sales
2. Small group support
2. Publishing
1. Nonfiction; instructional
2. Fictional [IfNight]
3. Research
1. Studies
2. Archival work (including www.sriswamirama.com)
4. Minds matter (C.O.G. for young people)
5. Music (i.e. label)

Part Three: Mental Development

1. Extreme Yoga
   1. Practical & philosophical vedanta
   2. Commentary on Patanjali
   3. Commentary on Gita
   4. Commentary on Call to Humanity
   5. Exposition on Res. Program
   6. Commentary of Freedom for Karma & Bondage
   7. Study of Western philosophers and western poetry
   8. Commentary on the Mandukya Upanishad

2. Advanced practices
   1. Tapas
   2. Silence
   3. Internal yajna for patience (this one slows you down)
   4. Stress management vs. Stress elimination

3. Residential program Rishekesh
4. Initiation

Part Four: Raja Yoga

1. Yama
2. Niyama
3. Asanas, relaxations, bandhas, mudras, joints & glands, and washes
4. Pranayama exercises (science of breath)
5. Training the senses
6. Concentration
7. Meditation
8. Samadhi
9. Stress management
10. Diet and nutrition
11. Philosophy of Hatha Yoga
12. Yoga sutras of Patanjali
13. Hatha yoga Pradipika

Creativity and Fearlessness

1. Shared Vision: The group has to have a shared vision or dream that leads them (draws them) forward.
2. At Minimum: Each member needs to have a physical, an intellectual, and emotional investment in the vision/ goal.
3. Ideally: A member should see it as their means of dispassionate service. Conducted with out expectation of return.
4. Preparation
   1. Know what has come before (know on what's been done)
   2. Know your constraints (as a group and as individuals)
   3. Do a study of failures and then be willing to make mistakes. (Take educated risks)

Necessary Traits

• Abstract Concrete (learnable)
• Creativity is Problem solving
• Faith is Imagination
• Fearlessness is Determination

Selflessness:
aka Retraining the Ego
aka Convincing ourselves to shift from self-interest to human interest